For most of us that are part of the automotive aftermarket industry, the event calendar each year ends with one of the most important trade shows of the year: PRI – Performance Racing Industry. Unlike some other shows out there, PRI is dedicated to the racing industry exclusively, attracting thousands of members of the racing industry from all 50 states and 70 countries.
With over 1,100 companies exhibiting in 750,000 gross square feet of new race products, services, machinery, simulation & testing technologies, and trailer exhibits, this is the world’s largest gathering of motorsports professionals. Held over a span of three days in December, this show provides a professional business atmosphere where racing retailers, race engine builders, race car fabricators, race engineers, and WDs can conduct business face to face with suppliers, preview the next year’s hottest new racing products, make buying decisions, and secure new lines in inventory for the start of the next racing season.
This year marked several reveals by CCW Wheels, where our partners & customers could get a first-hand look at our new products. Naturally, our dedicated sales team was available to help interested parties get a better understanding of the specifics of these new products and to help out with any questions, inquiries or demands. Thanks to our media department, we have a detailed media gallery of the products showcased at the CCW Wheels booth at the 2019 Performance Racing Industry trade show right below.